The story of Thomasville dates back to 1904, when the company opened its doors in Thomasville, North Carolina and offered its first product: a chair. Much changed over the last century, and throughout the years the Thomasville brand developed into a trusted name and home furnishings leader. Our projects included designing a refreshed brand vision, logo, and color palette; and crafting an extensive, nationwide business plan in tandem with the company’s president. The 100-page deliverable included overall goals; a master sales plan; real estate; merchandising; an analysis of key competitors; manufacturing; and a marketing communications plan that incorporated paid, owned, earned and shared media.
