This early-stage medical device start-up needed, well, everything, and gave us total creative license. They asked us to develop a complete brand identity system; refresh their website while working within its existing template; completely rewrite all existing website copy; and create original content as needed. We started our process with research to understand the meaning behind the name; designed a logo that would tie together the name with a visual that defined the device function; selected a color palette and font family to complement the parent company and all subsidiaries; and wrote a tagline to complete the brand identity circle. We also wrote and designed investor presentations and all supporting marketing collateral.
