Often, technology companies have a vast number of data and technical sheets, but no definitive marketing strategy to drive leads. Mobile Awareness’ team hired us to develop an integrated marketing campaign to generate leads and drive traffic to their website. We targeted fleets in selected states around the country and crafted attention-getting offers and copy to persuade prospective buyers to move from shopping to purchase. A series of email campaigns and complementary direct mail postcards were created; we also refreshed content on their website, developed landing pages tied to each initiative for accurate tracking, and wrote telemarketing scripts– one version for the seasoned sales team and one for newly-hired telemarketers.
