“We’re not just a gym or spa or club; we need you to find a way to communicate our essence.” And with that direction, the multi-layered, multi-month project began. Uncovering what was special about Summa Wellness Institute (SWI) was the easy part; crafting a way to share our findings through words and photography presented a beautiful opportunity to differentiate them. Their story needed to reflect the sincerity and dedication of their staff; share the real-life accomplishments of their clients; and convey to the reader that they are a sanctuary of wellness and fitness. We love it when a client shares results with us, and the “Strength in Numbers” integrated campaign delivered big results with new memberships and positive ROI.
